Athlete Performance Coaching
Reinvent Yourself

LOOK. FEEL.
PERFORM.

(Cardio bunnies and couch athletes alike, welcome.)

Speed, power & explosive athleticism built for athletes, young athletes, and those who want to be dangerously sharp — whether that's in your sport or in your day-to-day life.

Book a Free Call See the App
500+
Athletes Coached
10+
Years Experience
5.0
Google Rating
My Training Philosophy — 2 min (I won't yell at you)
Speed · Power · Agility · Strength · Conditioning · Mindset
Your Coach
📍 Dubai, UAE · In-Person & Remote Worldwide
About Your Coach

BUILT DIFFERENT. TRAINED SMARTER.

I'm Francis — a certified athletic performance coach with over a decade of experience turning everyday people and young athletes into the most athletic version of themselves. My system isn't just fitness. It's a complete reinvention of how you move, generate power, and carry yourself in any arena. Burpees optional. Results aren't.

Speed & Acceleration
Biomechanics-first sprint work that creates real, measurable change in your top-end speed and first-step quickness. Your group chat will ask what happened.
Power Development
Explosive strength training built around your sport, your body, and your goals — not a generic program some intern wrote in 2009.
Overall Athleticism
Coordination, balance, agility, and body awareness — the qualities that separate athletes from people who trip over flat ground.
Why Clients Come to Me

I SOLVE REAL PROBLEMS.

The Struggle

Wasted gym time with no athletic resultsYou're lifting but not moving any faster, jumping any higher, or performing better on the field. The mirror selfies are great though.

Youth athletes hitting a ceilingYour kid is working hard but peers seem to be pulling ahead — and YouTube tutorials aren't cutting it.

Generic plans that don't fit your sportCookie-cutter programs don't account for your movement patterns, sport demands, or the fact you are not, in fact, a bodybuilder.

Feeling slow, stiff, and uncoordinatedYou want to feel athletic — but right now even "casual jog" feels like a boss fight.

The Transformation

Training that transfers to real lifeEvery session is designed to make you faster, more explosive, and more coordinated — not just stronger in a mirror.

Youth athlete development done rightAge-appropriate progressions, sport-specific skill work, and long-term development that protects young bodies (and parents' sanity).

Personalized programs built around youYour sport. Your weaknesses. Your schedule. Not a $9.99 template copy-paste.

You'll look, move, and feel like an athleteClients describe it as a switch flipping. Stairs become optional, not a workout.

Before & After

TRANSFORMATIONS.

View All Results
Before
After
Jordan M.
Youth Football · Age 15 · 12 Weeks
4.9→4.6
40-Yard Dash
+6"
Vertical Jump
+22lb
Lean Muscle
Varsity
Result
"Made the varsity squad. Coach said I was the most improved player in the off-season."
Before
After
Alicia T.
General Fitness · Age 29 · 16 Weeks
28→21%
Body Fat
+31%
Speed Score
+40kg
Deadlift
PR'd
5K Time
"I never thought of myself as athletic. Now I can't imagine training any other way."
Before
After
Marcus B.
Basketball · Age 16 · 10 Weeks
+4"
Vertical Jump
+25kg
Squat
+18%
Agility Score
Starter
Result
"My first step is night and day. My coach moved me to starter three weeks in."
Before
After
David K.
General Fitness · Age 41 · 20 Weeks
31→24%
Body Fat
+55kg
Deadlift
+30kg
Squat
+20kg
Bench Press
"Two kids, a desk job, and 41 years old. Strongest and leanest I've ever been in my life."
Before
After
Priya N.
Track & Field · Age 18 · 14 Weeks
-0.4s
100m Time
+11%
Power Output
State
Qualified
2 PR's
Set in Season
"Qualified for state for the first time. The sprint mechanics work changed everything."
Before
After
Emma S.
General Fitness · Age 35 · 24 Weeks
33→25%
Body Fat
2x BW
Deadlift
+38%
Speed Score
First
Pull-Up Ever
"I came in wanting to lose weight. I left deadlifting double my bodyweight. Priorities change."
Client Reviews

REAL ATHLETES. REAL RESULTS.

★★★★★
"Started training with Francis to push myself and get stronger, and it's been one of the best decisions I've made. He knows exactly how to push you while keeping you motivated and making consistent progress. I'm now the strongest and fittest I've ever been. Definitely one of the best in the business. 🙌"
NF
Nadia F.
Google Review
★★★★★
"Francis is one of the most energetic, motivational coaches I have ever met, his enthusiasm and passion for fitness is infectious and he also pushes me to train harder and to step outside of my comfort zone, encouraging me to be the best version of myself always."
SH
Samia H.
Google Review
★★★★★
"Having been working out intermittently for 25 years... I never quite got to where I wanted to be physically or aesthetically until I started working with FR Performance. I've genuinely never been in better shape than when working with Babs. Highly recommended."
JB
Jack B.
Google Review
★★★★★
"Best coach in Dubai. Honestly, he is always switched on and tuning your posture. And also brings amazing vibes. Love classes with him and you will too!"
KB
Karim B.
Google Review
★★★★★
"Highly recommend Francis, such a positive, motivating coach who genuinely cares about helping you reach your goals. Every session is encouraging, challenging, and enjoyable. He always knows how to push you in the best way and keep you motivated."
KS
Kate S.
Google Review
★★★★★
"Amazing coach, passionate about his profession. Always brings a good amount of creativity into his trainings."
GH
Gabriel H.
Google Review
★★★★★
5.0 out of 5 — Every single Google review. All of them. Five stars.
Read All Reviews
Training Programs

FIND YOUR PROGRAM.

Whether you're a competitive youth athlete, a serious adult, or just someone who wants to move and feel athletic — there's a program built for you, in Dubai or anywhere in the world via remote coaching. Even if your current vertical jump is "off the couch."

Ages 8–18
Youth Athlete Development
Long-term athletic development for young competitors. Build the movement foundation that sets elite athletes apart before specialization locks in bad habits (and before they discover energy drinks).
  • Sprint mechanics & speed training
  • Age-appropriate strength work
  • Multi-sport agility & coordination
  • In-season & off-season plans
  • Parent progress updates
Learn More
General Fitness
Athletic Fitness Program
You don't have to compete to train like an athlete. For adults who want to look, move, and feel their best — zero ego-lifting required.
  • Functional strength & power
  • Mobility & injury prevention
  • Body composition & conditioning
  • Online or in-person options
  • Flexible scheduling
Get Started
See It In Action

HOW THE APP WORKS.

App Walkthrough — 90 sec
The Training App

YOUR PERFORMANCE,
IN YOUR POCKET.

Every client gets access to my custom coaching app — workouts, metrics, check-ins, and direct coach communication, all in one place, wherever you are in the world. It won't do the burpees for you. We've tried.

FRantastic Performance App
This Week
94%
Completion
+0.3
Speed (mph)
7/7
Days Active
Sprint Power87/100
Agility Score91/100
Recovery78/100
Coach Note Great sprint session today. Focus on hip drive tomorrow. Also, please stretch — your hamstrings filed a complaint.
1
Assessment & Baseline
We test your speed, power, and movement patterns to establish a real baseline and pinpoint exactly where you'll improve fastest.
2
Your Custom Program
A periodized training plan built around your goals, sport, schedule, and gaps — delivered through the app with video demonstrations.
3
Track, Adjust, Improve
Log sessions, track performance metrics, and message your coach in real-time. Your program evolves as you do. The excuses, less so.
4
Performance Reassessments
Regular testing shows exactly how much faster, stronger, and more athletic you've become — in numbers, not just vibes.
Free Training Tips

STAY IN THE LOOP.

Get my best training hacks, speed tips, and performance insights — plus first access to events, camps, and program openings. No spam, just gains (and the occasional bad pun).

Weekly training tips
Event & camp alerts
Latest performance research
No spam, ever (pinky promise)